In his new book, Quantified: Redefining Conservation for the Next Economy, author Joe Whitworth argues that the environmental movement is losing the battle to support conservation efforts due to an unwillingness to adopt innovative data-driven strategies and technologies that could lead to more effective outcomes. Whitworth, who is also president of the Freshwater Trust, a conservation organization, proposes a strategy of “quantified conservation,” which draws on evidence-based decision-making and analytical methods historically utilized by the private sector, to dramatically improve how conservationists protect the environment. These data-driven approaches, such as real-time monitoring of a river’s pollution levels, Whitworth argues are critical to maintaining both a healthy planet and economy alike.
Quantified: Redefining Conservation for the Next Economy
Joshua New is a senior policy analyst at the Center for Data Innovation. He has a background in government affairs, policy, and communication. Prior to joining the Center for Data Innovation, Joshua graduated from American University with degrees in C.L.E.G. (Communication, Legal Institutions, Economics, and Government) and Public Communication. His research focuses on methods of promoting innovative and emerging technologies as a means of improving the economy and quality of life. Follow Joshua on Twitter @Josh_A_New.
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