Data Visualization Ikea's Data Mixing Board in action

Published on June 12th, 2014 | by Travis Korte


Ikea’s Interactive Visualization of Morning Life

Ikea’s Data Mixing Board lets users visualize various correlations between morning behavior and well-being. The data, collected as part of the company’s Life at Home report, comes from a survey of people in eight major cities around the world and consists of 8,292 respondents from ages 18-60. Respondents described various aspects of their morning routine, including how many times they hit the snooze button in the morning and whether or not they have breakfast. Respondents also indicated their perceived life satisfaction along with other measures of well-being. The visualization encourages users to test their own hypotheses (although warning that the visual results are not necessarily statistically significant) and it is not hard to find interesting correlations. For example, people who use an alarm clock and press the snooze button repeatedly tend to report being more stressed than people who do not wake up to an alarm clock.

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About the Author

Travis Korte is a research analyst at the Center for Data Innovation specializing in data science applications and open data. He has a background in journalism, computer science and statistics. Prior to joining the Center for Data Innovation, he launched the Science vertical of The Huffington Post and served as its Associate Editor, covering a wide range of science and technology topics. He has worked on data science projects with HuffPost and other organizations. Before this, he graduated with highest honors from the University of California, Berkeley, having studied critical theory and completed coursework in computer science and economics. His research interests are in computational social science and using data to engage with complex social systems. You can follow him on Twitter @traviskorte.

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