Data Visualization Certain keywords are associated with greater attractiveness on online dating sites.

Published on February 5th, 2014 | by Travis Korte

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Optimizing Dating Site Profiles

The most popular users on dating sites OkCupid and Match.com get many times as many profile views as the least popular, and Wired set out to track some of the characteristics of these superstars. In a series of data visualizations and infographics released this week, the site illustrated a number of features from popular profiles, including the most common keywords. Surfing and yoga appear in the profiles of both males and females, while the band Radiohead and the movie Pulp Fiction are associated with more popular females.

In fact, higher-brow cultural interests are generally correlated with greater attractiveness, as are profile photos that show smiling and eye-contact with the camera. Men who use good grammar, using the word “whom” in their profiles, get 31% more contacts from women, while women who refer to themselves as “girl” get 16% more attention than those who refer to themselves as “woman.”

Take a look.

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About the Author

Travis Korte is a research analyst at the Center for Data Innovation specializing in data science applications and open data. He has a background in journalism, computer science and statistics. Prior to joining the Center for Data Innovation, he launched the Science vertical of The Huffington Post and served as its Associate Editor, covering a wide range of science and technology topics. He has worked on data science projects with HuffPost and other organizations. Before this, he graduated with highest honors from the University of California, Berkeley, having studied critical theory and completed coursework in computer science and economics. His research interests are in computational social science and using data to engage with complex social systems. You can follow him on Twitter @traviskorte.



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