After going on numerous unsuccessful dates with men she met online, New York-based media entrepreneur Amy Webb decided to use a data-driven approach to finding a partner. First, she developed a comprehensive list of traits she was looking for in a man, assigning each trait a point value and resolving to go on dates only with men who scored above a certain threshold. Then, she created dating site profiles posing as a man, to study the behaviors of women she would be up against in the online dating community. Finally, she changed her real profile to reflect what she’d learned. Her methods worked, and she eventually met her future husband on one of the sites.
“Data, A Love Story: How I Gamed Online Dating to Meet My Match,” by Amy Webb
Travis Korte is a research analyst at the Center for Data Innovation specializing in data science applications and open data. He has a background in journalism, computer science and statistics. Prior to joining the Center for Data Innovation, he launched the Science vertical of The Huffington Post and served as its Associate Editor, covering a wide range of science and technology topics. He has worked on data science projects with HuffPost and other organizations. Before this, he graduated with highest honors from the University of California, Berkeley, having studied critical theory and completed coursework in computer science and economics. His research interests are in computational social science and using data to engage with complex social systems. You can follow him on Twitter @traviskorte.
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