Published on July 21st, 2013 | by Travis Korte0
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, by Eric Siegel
In Predictive Analytics, author Eric Siegel details the broad-ranging applications of predictive modeling in fields like healthcare, local governance and finance. The central thesis is that “You have been predicted,” and Siegel, a Columbia University professor, seeks to explain the different contexts in which this is true, and the associated risks and benefits. The book, aimed at a general readership, draws on numerous recent historical examples; in the spirit of its subject matter, however, it offers a great deal of prediction as well.