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Published on November 2nd, 2012 | by Daniel Castro

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Friday Roundup (11/02/2012)

The DMA recently launched the Data-Driven Marketing Institute (DDMI) to discuss how the data-driven world is reshaping how consumers and brands engage, interact and benefit from one another. Be sure to check out the webinar on November 13, 2012 to learn how to get involved with this group. (LINK)

GreenTechGrid offered an early look at how Opower is not only innovating on the consumer front with home energy data analytics, but it is also developing new tools to deal with the backend big data demands of the smart grid. (LINK)

Derek Elmerick, a VP at First Manhattan Consulting Group, has an interesting article on TheFinancialBrand.com where he digs into some myths about the use of data analytics by financial sectors and offers advice on how banks can more effectively use data to market their services. (LINK)

Finally, ZDNet TechLines posted a video of an interesting discussion on big data use cases with panelists from Ford, NASA, Achimedes and IBM. Be sure to check it out. (LINK)

See an interesting “Big Data” story? Email Daniel Castro (dcastro@itif.org).

Photo credit: Flickr user metaroll


About the Author

Daniel Castro is the director of the Center for Data Innovation and vice president of the Information Technology and Innovation Foundation. Mr. Castro writes and speaks on a variety of issues related to information technology and internet policy, including data, privacy, security, intellectual property, internet governance, e-government, and accessibility for people with disabilities. His work has been quoted and cited in numerous media outlets, including The Washington Post, The Wall Street Journal, NPR, USA Today, Bloomberg News, and Businessweek. In 2013, Mr. Castro was named to FedScoop’s list of “Top 25 most influential people under 40 in government and tech.” In 2015, U.S. Secretary of Commerce Penny Pritzker appointed Mr. Castro to the Commerce Data Advisory Council. Mr. Castro previously worked as an IT analyst at the Government Accountability Office (GAO) where he audited IT security and management controls at various government agencies. He contributed to GAO reports on the state of information security at a variety of federal agencies, including the Securities and Exchange Commission (SEC) and the Federal Deposit Insurance Corporation (FDIC). In addition, Mr. Castro was a Visiting Scientist at the Software Engineering Institute (SEI) in Pittsburgh, Pennsylvania where he developed virtual training simulations to provide clients with hands-on training of the latest information security tools. He has a B.S. in Foreign Service from Georgetown University and an M.S. in Information Security Technology and Management from Carnegie Mellon University.



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